Posts Tagged ‘Super Bowl’


For the record…

February 7, 2010

When the New Orleans Saints beat the Minnesota Vikings for the NFC title, the Times Picayune newspaper from Monday Jan. 25, celebrating the Saints victory over the Minnesota Vikings, sold out. They also sold out the two sets of reprints. Now, when the Saints won the Super Bowl, and even when they beat the Vikings, what did you see the coaches and players hold up? A newspaper. Imagine how many newspaper copies they’ll sell in New Orleans tomorrow. These are keepsakes. A screen grab is not.


Who Are You?

February 7, 2010

Roger Daltrey and Pete Townsend, otherwise known as The Who, are on stage performing their halftime set for Super Bowl XLIV. Gotta say, they sound a little flat. Here’s the setlist: “Pinball Wizard,” “Baba O’Riley,” “Who Are You,” “See Me, Feel Me,” and “Won’t Get Fooled Again.”

They sounded good on “Baba O’Riley” but, in all honesty, if you have seen Pearl Jam perform this song live, you might get a feeling of what it was like in The Who’s heyday.  Not now. We didn’t like all of the segues, some of them were awkward.

LOVE the stage. It’s like the anti-Claw. That isn’t a slam against U2. (We love The Claw. Believe us. We’ve seen it many, many times.) This is a beautiful set for a stadium show. We love the way it reacted to the music, sort like a screensaver we use called “geiss.”

By the way, we’ve heard “Wake Up” at least three five times before the start of the third quarter during the broadcast. Good to know it’s going to good use. We love the clip played because it reminds us of the intro to U2’s Vertigo Tour before the band came onstage. Good times.

Way to go, Brett. We love his sense of humor and the occasional wink at his critics:

Best Ad: Hyundai’s commercial with Brett Favre. Google’s long-distance relationship via search.  Hand’s down.  Best Super Bowl ad since the Apple Macintosh.  Way to go, Google! (We realize the ad has been on YouTube for a few months but that doesn’t make it any less compelling. This is the first time we’ve seen it.)

Great storytelling in 60 seconds or less. People have done far worse with 10 times as much time.

We also liked the brief ad for the “Late Show With David Letterman” with David, Oprah and Jay Leno. Very funny, lots of subtext.

These E-Trade commercials are laugh-out-loud hilarious.

This one is a little older but still funny. I think they had to retire the original baby because he got too old. Hollywood sure is a tough town.

Vote for your favorite commercial on USA Today’s Ad Meter.


Wake Up………eh?

February 3, 2010

This just in:

Montreal’s Arcade Fire licensed “Wake Up” to the NFL for charity. One-hundred percent of  proceeds from the Super Bowl XLIV airing will go directly to Partners in Health’s Stand with Haiti relief efforts. The indie-rock band, Partners in Health, the NFL, Merge Records and Bank Robber Music collectively agreed upon the unique 100% for charity Super Bowl licensing of the song, taken from the band’s terrific 2004 release, “Funeral.” All proceeds from the song’s airing on the live Super Bowl broadcast as well as subsequent airings on the NFL Network will go to the charity.

There ‘s no indication on how “Wake Up” might be used but don’t be surprised if you hear it soon after the Saints’ D gets to deliver a couple of those “remember me” hits to Peyton Manning.

For more information on Partners in Health’s Haitian relief efforts, go here or here.